The Greatest Pitch in Wales
Principality
As sponsor of the national stadium, Principality wanted to show their support for Welsh rugby during the Six Nations. But grassroots rugby was in a really bad way, and without it, Wales wouldn’t even have a Six Nations squad. So while everyone focused on the tournament, I went back to PBS’s community roots, starting an initiative to get local clubs to each donate a part of their pitch, so we could build a new one and save a club who’d lost their own. And kicked everything off by taking Leigh Halfpenny on a trip down memory lane to his very first club, Gorseinon RFC.
ROLE: CREATIVE DIRECTOR

