Hello…
I’m Bilel, a Creative Director with 15+ years in design and advertising. Over the years, I’ve created work that’s made audiences laugh, cry, and even dance. I’ve helped brands grow, led teams, and picked up some awards along the way.
Some of my proudest moments include using the power of the sun to create music, building a character that’s lasted six years on TV, crafting campaigns for charities, and mentoring disadvantaged youth into the world of advertising.
I believe in ideas that stick, work that moves people, and a creative culture that supports the next generation.
I love what I do.
If you like what you’ve seen and would like to discuss a project, please feel free to reach out to me here or connect with me on LinkedIn.
AGENCIES
M+C SAATCHI / DUBAI / PRESENT
VMLY&R / LONDON / 2021
ENGINE / LONDON / 2016
THE & PARTNERSHIP / LONDON / 2015
JWT / LONDON / 2014
LEO BURNETT / LONDON / 2014
KARMARAMA / LONDON / 2013
VCCP / LONDON / 2012
IRIS / LONDON / 2010
OGILVY / LONDON / 2010
PUBLICIS / LONDON / 2009
CLIENTS
ALDAR / PUMA / LONDON DAIRY / MOUSSY / HOLSTEN /
ECCO / DHRE / JUMEIRAH / ATLANTIS / Wio
BOOTS / HONDA / SONY / BACS / E.ON /
UN / PORSCHE / SKY / NOW TV / BBC /
ADIDAS / VOLKSWAGON / COSTA / HSBC /
BARCLAYS / WOMEN IN FOOTBALL /
ROYAL CARIBBEAN / NATWEST / HASBRO /
EASY JET / BAYER / COCA-COLA /
PRINCIPALITY / AUDI / JUSTICE 4 GRENFELL /
BOOTS OPTICIANS / WEGO / JOHNSON & JOHNSON /
SAMSUNG / KING / ORANGE / SHELL / PHILLIPS /
AWARDS & RECOGNITION
SHORTLIST
Dubai Lynx Awards / PR / Where Legendary Lives 2025
BRONZE
Dubai Lynx Awards / Social Influencer / Where Legendary Lives 2025
2 x SHORTLIST
Dubai Lynx Awards / Social Influencer / Where Legendary Lives 2025
SILVER
Lories Awards / Film Craft / Don’t Let Your Winter Break Become a Nightmare 2024
FILM CRAFT CERTIFICATE
Lories Awards / Film Craft / Don’t Let Your Winter Break Become a Nightmare 2024
3 x SHORTLIST
Lories Awards / Film Craft / Don’t Let Your Winter Break Become a Nightmare 2024
GOLD
Dubai Lynx Awards / Film Craft / Don’t Let Your Winter Break Become a Nightmare 2024
BRONZE
Dubai Lynx Awards / Film / Don’t Let Your Winter Break Become a Nightmare 2024
SHORTLIST
Dubai Lynx Awards / Film / Don’t Let Your Winter Break Become a Nightmare 2024
HIGHLY COMMENDED
Drum Awards / Boots Opticians 2023
5 STARS
DAVID Reviews / Summer Better Be Ready 2022
SILVER
Kinsale Shark - International Print 2021 / See Through the Symptoms 2021
GOLD
Creative Pool - People’s Choice Award / See Through the Symptoms 2021
CAMPAIGN
Top 6 press ad of 2020 / CNH That’s Not Me 2020
4 x GOLD
IPM awards Experiential Effectiveness / Barista Quality. Machine Crafted 2020
SILVER
IPM awards Experiential Effectiveness / Barista Quality. Machine Crafted 2020
SILVER
Campaign – Best Debut event / Barista Quality. Machine Crafted 2020
GOLD
DMA Utilities and Communication / Solar Collaboration 2018
GOLD
Creative Review / Branded Content & Experiential / Solar Collaboration 2018
GOLD
DMA Best Use of Experiential / Solar Collaboration 2018
CHAIR
Drum Experience Awards / Solar Collaboration 2018
GOLD
Marketing Week Branded Experiences and Events / Solar Collaboration 2018
GOLD
DMA Best Brand Building Campaign / Solar Collaboration 2018
BRONZE
DMA Best Writing / Switch Guarantee Guy 2018
GOLD
EPA Best Integrated Campaign / Switch Guarantee Guy 2017
GOLD
DMA Best Use of Experiential / Solar Collaboration 2017
SILVER
DMA Best Public Sector / Switch Guarantee Guy 2017
AD OF THE DAY
The Drum / Switch Guarantee Guy 2017
