Hello…

I’m Bilel, a Senior Art Director / Creative Director with 15+ years in design and advertising. Over the years, I’ve created work that’s made audiences laugh, dance, and even cry. I’ve helped brands grow, led teams, and picked up some awards along the way.

Some of my proudest moments include using the power of the sun to create music, building a character that’s lasted six years on TV, crafting campaigns for charities, and mentoring disadvantaged youth into the world of advertising.

I believe in ideas that stick, work that moves people, and a creative culture that supports the next generation.

I love what I do.

If you like what you’ve seen and would like to discuss a project, please feel free to reach out to me here or connect with me on LinkedIn.

AGENCIES

DUCKLIFE / DUBAI / PRESENT

M+C SAATCHI / DUBAI / 2023

VMLY&R / LONDON / 2021

ENGINE / LONDON / 2016

THE & PARTNERSHIP / LONDON / 2015

JWT / LONDON / 2014

LEO BURNETT / LONDON / 2014

KARMARAMA / LONDON / 2013

VCCP / LONDON / 2012

IRIS / LONDON / 2010

OGILVY / LONDON / 2010

PUBLICIS / LONDON / 2009

CLIENTS

MAADEN /YANGO / DELIVEROO / ALDAR /

PUMA / LONDON DAIRY / MOUSSY / HOLSTEN / ECCO /

DHRE / JUMEIRAH / ATLANTIS / WIO / BOOTS /

HONDA / SONY / BACS / E.ON / UN / PORSCHE /

SKY / NOW TV / BBC / ADIDAS / VOLKSWAGON /

COSTA / HSBC / BARCLAYS / WOMEN IN FOOTBALL /

ROYAL CARIBBEAN / NATWEST / HASBRO /

EASY JET / BAYER / COCA-COLA /

PRINCIPALITY / AUDI / JUSTICE 4

GRENFELL / BOOTS OPTICIANS / WEGO /

JOHNSON & JOHNSON / SAMSUNG / KING /

ORANGE / SHELL / PHILLIPS /

AWARDS & RECOGNITION

DUBAI LYNX / BRONZE

Where Legendary Lives 2025

DUBAI LYNX / 3 x SHORTLIST

Where Legendary Lives 2025

UK SOCIAL MEDIA AWARD / FINALIST

See Through the Symptoms 2025

IMMORTAL FINALIST