Hello…

I’m Bilel, a Creative Director with 15+ years in design and advertising. Over the years, I’ve created work that’s made audiences laugh, cry, and even dance. I’ve helped brands grow, led teams, and picked up some awards along the way.

Some of my proudest moments include using the power of the sun to create music, building a character that’s lasted six years on TV, crafting campaigns for charities, and mentoring disadvantaged youth into the world of advertising.

I believe in ideas that stick, work that moves people, and a creative culture that supports the next generation.

I love what I do.

If you like what you’ve seen and would like to discuss a project, please feel free to reach out to me here or connect with me on LinkedIn.

AGENCIES

M+C SAATCHI / DUBAI / PRESENT

VMLY&R / LONDON / 2021

ENGINE / LONDON / 2016

THE & PARTNERSHIP / LONDON / 2015

JWT / LONDON / 2014

LEO BURNETT / LONDON / 2014

KARMARAMA / LONDON / 2013

VCCP / LONDON / 2012

IRIS / LONDON / 2010

OGILVY / LONDON / 2010

PUBLICIS / LONDON / 2009

CLIENTS

ALDAR / PUMA / LONDON DAIRY / MOUSSY / HOLSTEN /

ECCO / DHRE / JUMEIRAH / ATLANTIS / Wio

BOOTS / HONDA / SONY / BACS / E.ON /

UN / PORSCHE / SKY / NOW TV / BBC /

ADIDAS / VOLKSWAGON / COSTA / HSBC /

BARCLAYS / WOMEN IN FOOTBALL /

ROYAL CARIBBEAN / NATWEST / HASBRO /

EASY JET / BAYER / COCA-COLA /

PRINCIPALITY  / AUDI / JUSTICE 4 GRENFELL /

BOOTS OPTICIANS / WEGO / JOHNSON & JOHNSON /

SAMSUNG / KING / ORANGE / SHELL / PHILLIPS /

AWARDS & RECOGNITION

SHORTLIST

Dubai Lynx Awards / PR / Where Legendary Lives 2025

BRONZE

Dubai Lynx Awards / Social Influencer / Where Legendary Lives 2025

2 x SHORTLIST

Dubai Lynx Awards / Social Influencer / Where Legendary Lives 2025

SILVER

Lories Awards / Film Craft / Don’t Let Your Winter Break Become a Nightmare 2024

FILM CRAFT CERTIFICATE

Lories Awards / Film Craft / Don’t Let Your Winter Break Become a Nightmare 2024

3 x SHORTLIST

Lories Awards / Film Craft / Don’t Let Your Winter Break Become a Nightmare 2024

GOLD

Dubai Lynx Awards / Film Craft / Don’t Let Your Winter Break Become a Nightmare 2024

BRONZE

Dubai Lynx Awards / Film / Don’t Let Your Winter Break Become a Nightmare 2024

SHORTLIST

Dubai Lynx Awards / Film / Don’t Let Your Winter Break Become a Nightmare 2024

HIGHLY COMMENDED

Drum Awards / Boots Opticians 2023

5 STARS

DAVID Reviews / Summer Better Be Ready 2022

SILVER

Kinsale Shark - International Print 2021 / See Through the Symptoms 2021

GOLD

Creative Pool - People’s Choice Award / See Through the Symptoms 2021

CAMPAIGN

Top 6 press ad of 2020 / CNH That’s Not Me 2020

4 x GOLD

IPM awards Experiential Effectiveness / Barista Quality. Machine Crafted 2020

SILVER

IPM awards Experiential Effectiveness / Barista Quality. Machine Crafted 2020

SILVER

Campaign – Best Debut event / Barista Quality. Machine Crafted 2020

GOLD

DMA Utilities and Communication / Solar Collaboration 2018

GOLD

Creative Review / Branded Content & Experiential / Solar Collaboration 2018

GOLD

DMA Best Use of Experiential / Solar Collaboration 2018

CHAIR

Drum Experience Awards / Solar Collaboration 2018

GOLD

Marketing Week Branded Experiences and Events / Solar Collaboration 2018

GOLD

DMA Best Brand Building Campaign / Solar Collaboration 2018

BRONZE

DMA Best Writing / Switch Guarantee Guy 2018

GOLD

EPA Best Integrated Campaign / Switch Guarantee Guy 2017

GOLD

DMA Best Use of Experiential / Solar Collaboration 2017

SILVER

DMA Best Public Sector / Switch Guarantee Guy 2017

AD OF THE DAY

The Drum / Switch Guarantee Guy 2017