Meet Weegio! A pint-sized, fuzzy green traveller who’s seen the universe and knows a thing or two about getting around. He’s here to help you find the best travel deals, so when it’s time to go, it’s time to Wegooooo!

This campaign marks a full rebrand for Wego, featuring new films, a refreshed brand system, a lovable mascot, and a signature sonic identity.

As a social-first brand, we wanted a character that could live, move, and connect seamlessly across every platform. That’s where Luma came in, bringing Weegio to life in all his animated glory. Together with Pressure Cooker, we also developed an AI-powered voice system that lets Weegio react and engage naturally in both English and Arabic.