Boots
Summer Better Be Ready
Summer ready. Holiday ready. Beach body ready. When the sun’s coming, ads always ask the same questions. But the truth was, after two years of lockdowns, everyone was ready to explode. So I asked a different one – with Boots offering everything you need to smash the season, is summer ready for us?! So we got Beyoncé’s bestie Jake Nava to answer it, using his music video skills to pump up the nation with a before-and-after of Bootsing yourself, all set to Grammy-winner Al Shux’s summer remix of the Delfonics classic.
ROLE: ASSOCIATE CREATIVE DIRECTOR + LEAD CREATIVE
RADIO + CUTDOWNS
LOVE ISLAND x BOOTS ON TIK TOK & YOUTUBE
Boots x Love Island: “Summer Better Be Ready”
Boots partnered with Love Island as the official beauty partner, bringing its “Summer Better Be Ready” campaign to screens and social feeds across the UK. The collaboration made beauty part of the show’s daily drama, equipping islanders with Boots favourites and inviting millions of viewers to shop the looks in real time.
The partnership delivered huge impact, driving a 50 percent average sales uplift on featured products and over 20 million campaign impressions. The campaign also boosted online traffic, store visits, and engagement among the core 16 to 34 audience, proving the “Love Island effect” is very real.
