Bacs
Revolving Rewards
CASS wanted to show punters that switching banks isn’t just simple – it opens up all sorts of rewards as well. So we put Switch Guarantee Guy in his smoothest ad yet, building a perk-filled world that revolved around him… until the turntable broke down on shoot day. But once it was up and running again, I got OK Go director Bob Partington to capture the whole thing in one shot, showing just how seamless switching banks can be.
ROLE: ART DIRECTOR