AQUAVENTURE WORLD

where legEndary lives

Leading up to the launch of the campaign we teased the news of appointing David Hasselhoff as Aquaventure’s New Head of Aquatic Safety.

And like any new job, it started with a LinkedIn announcement.  A couple of ‘leaked’ pieces of footage and a few Instagram takeovers and David’s already on his way to becoming an Aquaventure legend.

ROLE: CREATIVE DIRECTOR + LEAD CREATIVE

HIRING THE LEGENDARY LIFEGUARD AND MAKING IT OFFICIAL

LEAKED FOOTAGE OF THE LEGEND AT WORK

REDESIGNING THE ICONIC JACKET

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