ALK x RANKIN
See Through the Symptoms
Every year, thousands of nonsmokers die from lung cancer because GPs overlook the symptoms, assuming that if you do not smoke, you cannot develop lung cancer. We needed to dispel that myth and clearly set out the signs so GPs know what to look for before it is too late. With no budget and plenty of people saying it could not be done, I approached the one person who could truly do it justice. Thankfully, RANKIN said yes.
Every portrait, sound bite, and X ray comes from real people living with stage 4 lung cancer.
ROLE: CREATIVE DIRECTOR + LEAD CREATIVE