ALK x RANKIN
See Through the Symptoms
Every year, thousands of non-smokers die of lung cancer because GPs ignore the symptoms, assuming that if you don’t smoke, you can’t get cancer. We needed to dispel that myth, and spell out the symptoms so that GPs know what to look for before it’s too late. So with no money, and with everyone saying it wasn’t possible, I went after the one person who could do it justice. And thankfully, RANKIN said yes.
ROLE: CREATIVE DIRECTOR + LEAD CREATIVE


